The WhatsApp Business app is free, installs like the normal app and is what almost every small operator wants: one number, one phone, business features on top. The Business Platform (the API) is a different product for larger teams — no phone app of its own, accessed through a provider, and priced per conversation. If you are a one-to-five person operation, start with the free app and don't look at the API until several people need to answer the same number at once.
Your business profile is the first thing someone sees before deciding whether to trust you with a deposit. Set the business name, category, meeting-point address, opening hours and a link to your site or booking page. Add your trips to the catalogue so you can send a tour with a price instead of retyping the description each time — this is the single biggest time saver in the app.
Turn on a greeting message so a first-time enquiry gets an instant acknowledgement, and an away message covering the hours you are out on the water or the trail. Then write quick replies for the four or five questions you answer every day — what's included, where to meet, what to bring, your cancellation policy. Labels ("enquiry", "deposit pending", "confirmed") keep the chat list usable once the season starts.
Frequently asked questions
Can I keep my existing number?
Yes — the Business app can take over a number already used with the standard app, and it will offer to migrate your chat history when you switch. Many operators still prefer a separate business number so work stays out of their personal chats.
Do labels and quick replies replace a booking system?
No. They make the chat manageable, but they don't give you a calendar, capacity per departure, deposits or reminders — and a label can't tell you whether Saturday is full.
More guides
How to take bookings on WhatsAppHow to reduce no-shows for toursHow to take deposits for tour bookingsHow to price your toursHow to get more direct bookingsSetting up WhatsApp Business for bookingsHow to write a tour cancellation policy